We regularly publish the revenue of the network’s operating locations — no averages, just real figures by city and shopping centre. In August 2026 the leaders were Moscow, Yerevan and Dubai, while among smaller cities Yuzhno-Sakhalinsk came out on top once again.
August’s top performers by region
- Russia — Moscow, Aviapark mall: $89,000;
- CIS — Yerevan, Megamall: $17,000;
- Rest of the world — Dubai, Al Quoz Mall: $60,973;
- Cities with a population under 300,000 — Yuzhno-Sakhalinsk: $31,000.
The VR park at Aviapark is one of the network’s largest venues and a regular at the top of the ranking. Dubai shows that the format works in international markets with a completely different audience too: the arena’s revenue grew by 39% in a single month, up from $43,712 in July.
Not just big cities: VR arena revenue in smaller towns
The question prospective partners ask us most often is: “Will a VR arena work in my city?” August’s figures answer it better than any promise could:
- Yuzhno-Sakhalinsk (population 189,000) — $31,000;
- Kirov (475,000) — $24,000;
- Murmansk (264,000) — $21,000;
- Tyumen (872,000) — $17,000;
- Gelendzhik (80,000) — $9,400.
Yuzhno-Sakhalinsk and Murmansk each have fewer than 300,000 residents, yet their arenas out-earn many locations in cities of a million or more. What makes the difference is not the size of the market but how the venue is run: birthday parties, corporate events, tournaments and regular players. Yuzhno-Sakhalinsk and Tyumen also compete in the national championship, the WARPOINT Big League, and the tournament scene gives their bookings a noticeable boost.
Month on month: August vs July
- Yuzhno-Sakhalinsk — up 10% ($28,000 in July);
- Kirov — up 26% ($19,000 in July);
- Dubai — up 39% ($43,712 in July).
Late summer is one of the network’s strongest seasons: school holidays, birthdays and family weekends. The seaside resort of Gelendzhik, by contrast, runs on its own calendar and slows down towards the end of August as the tourist season winds down.
Revenue of all locations in August
The cards show the rankings across five categories of Russian cities, CIS countries and international arenas. Click a card to open it at full size.
How to estimate your city’s potential
A particular arena’s revenue depends on its floor space, the shopping centre’s footfall and how active the partner is. You can get a preliminary estimate for your own location with the profitability calculator, last month’s results are in the July report, and detailed breakdowns of openings with real figures are in the partner success stories. Every operating venue in the network is on the map.
