Knowledge base
Useful materials
WARPOINT
Guides on launching and running a VR arena — from choosing premises to advertising, staff and paperwork.
MarketWhat a VR arena isThe format in plain words: the hall, a guest's visit and the economicsRead
FinanceHow much does it cost to open a VR arenaWhat the investment is made of, three formats and payback periodsRead
FinanceVR arena business planWhat the calculation is made of: investment, revenue, costs, break-even and seasonalityRead
MarketHow to open a VR arena step by stepNine steps from sizing up the city to the first months of operationRead
MarketVR franchise or starting from scratchWhat a franchise buys, what going it alone really costs and when a franchise is not the answerRead
MarketBest VR franchises: a comparisonWhat to compare networks on, and the public terms of the main playersRead
MarketVR arena vs other entertainment formatsCompared with escape rooms, trampoline parks, kids' centers and gaming clubsRead
ProductFree-roam vs stationary VRHow the two formats differ and why a park has bothRead
MarketHow to choose a franchiseA checklist for vetting a franchisor — us includedRead
MarketThe best franchises in RussiaTen offers of 2025 and how they were comparedRead
ProductVR arena equipmentWhat you need to launch and how it connectsRead
PremisesWhere is it best to open a VR arena?Location decides a great dealRead
PremisesTechnical requirements for premisesChoosing the right spaceRead
PremisesWhere to look for premisesOur recommendations and tipsRead
ProductWARPOINT formatsArena and Park — what is the difference?Read
FinanceWhat does a VR arena earn on?A breakdown of the financial modelRead
MarketingTarget audienceWARPOINT customers. Who are they?Read
StaffStaffThe team and their dutiesRead
StaffWhom to hire and how to keep themRoles, pay, training and retaining the arena teamRead
MarketingAdvertising and promotionHow to build a steady flow of customersRead
MarketingReviews and reputationWhy the map listing beats advertising and how to work with itRead
FinanceRunning the businessThe key performance indicatorsRead
PaperworkRegistering the legal entitySole trader or LLC, and which activity code to pickRead
PaperworkElectronic document flowHow to connect to an electronic document management systemRead
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WARPOINT Academy
Knowledge that turns a launch into a system
Courses, guidelines and ready-made materials for launching and growing a VR arena with confidence.