The main question after opening a VR club is: “how do we get people to come?” And not just to “take a look once”, but to book events, bring friends and recommend the place to everyone around.
That is exactly what marketing is for. A post on social media or flyers by the metro will not be enough — you need a well-thought-out system in which every channel plays its part: traffic, requests, brand awareness and repeat visits.
Search advertising: quick requests from demand that already exists
The main paid channel is search advertising. It is simple: people themselves look for “where to celebrate a birthday”, “where to go with the kids”, “a VR club in my area” — and the job of the business is to be on screen at that moment.
Search advertising does not create interest, it intercepts it at the right moment. That is why it works so well: these are requests “with intent”.
Maps: “I want to go right now — what is nearby?”
Platforms like Google Maps and other map services are perfect for capturing instant demand. A person opens the map to see where to go tonight or where the nearest entertainment for a child is. That is where you should be.
SEO: free traffic from search engines
SEO is not a fast tool, but it is one of the most durable. The first results come in two or three months, and they are worth it. When the VR club's website appears in search for “where to celebrate a prom” or “where to go in my city”, that is traffic you do not pay for every time.
If you want requests not only “for today” but a steady flow in three to six months, start SEO as early as possible.
Getting into round-ups: “where to go”, “what to do”, “where to celebrate”
Every city has dozens of websites and media outlets that publish round-ups:
A mention of the VR club in such round-ups:
It is the perfect tool for a constant background presence: your VR club appears everywhere people look for leisure
Social media advertising: engaging and warming up the audience
Social media works by a different logic. Users are not searching for anything here — but they can get engaged and interested. Targeted ads work especially well.
Social media plays the long game: first a person subscribes, sees a video, remembers it — and then recalls it at the right moment and comes.
Partnerships and bloggers: reach through a loyal audience
The most underrated yet very strong channel. Partnerships with local cafés, education centres, sports schools, bloggers and parent communities give trust and reach that money cannot buy.
How it can work:
This often takes no budget, only initiative. And it works — sometimes even better than paid advertising.
Facebook* and Instagram*, banned in Russia
If your VR club works in another country, Facebook* and Instagram* (*belong to Meta, which is recognised as extremist and banned in Russia) become a powerful tool again. Paid campaigns, organic reach and stories with good conversion all work there. For the Russian market they are no longer relevant, but abroad they are still the main digital channel.
To attract customers you have to work on several fronts
Customer traffic is not magic and not “viral videos”. It is a clear system in which:
Each channel can be scaled up as you grow.
If you are only just opening, start with the basics:
Then add partnerships, activations and events. The main thing is not to “post for reach”, but to build a system where every rouble of marketing brings a new request.
That is exactly what marketing is for. A post on social media or flyers by the metro will not be enough — you need a well-thought-out system in which every channel plays its part: traffic, requests, brand awareness and repeat visits.
Search advertising: quick requests from demand that already exists
The main paid channel is search advertising. It is simple: people themselves look for “where to celebrate a birthday”, “where to go with the kids”, “a VR club in my area” — and the job of the business is to be on screen at that moment.
Search advertising does not create interest, it intercepts it at the right moment. That is why it works so well: these are requests “with intent”.
- Campaigns need careful setup: by keywords, geography and time of day.
- It is better to bring in an experienced contractor — a search budget can be burned very quickly.
- Track real bookings and requests, not clicks.
Maps: “I want to go right now — what is nearby?”
Platforms like Google Maps and other map services are perfect for capturing instant demand. A person opens the map to see where to go tonight or where the nearest entertainment for a child is. That is where you should be.
- Maps convert excellently on the “found it and went” principle.
- Reviews, photos and up-to-date details raise trust and conversion.
SEO: free traffic from search engines
SEO is not a fast tool, but it is one of the most durable. The first results come in two or three months, and they are worth it. When the VR club's website appears in search for “where to celebrate a prom” or “where to go in my city”, that is traffic you do not pay for every time.
- Headings, texts, tags and links all matter.
- It helps to write articles and get into round-ups that collect search traffic.
If you want requests not only “for today” but a steady flow in three to six months, start SEO as early as possible.
Getting into round-ups: “where to go”, “what to do”, “where to celebrate”
Every city has dozens of websites and media outlets that publish round-ups:
- “Where to go at the weekend”
- “Where to celebrate a child's birthday”
- “Interesting places for a prom”
A mention of the VR club in such round-ups:
- Is free or usually inexpensive
- Stays in search results for a long time
- Brings a loyal, already interested audience
It is the perfect tool for a constant background presence: your VR club appears everywhere people look for leisure
Social media advertising: engaging and warming up the audience
Social media works by a different logic. Users are not searching for anything here — but they can get engaged and interested. Targeted ads work especially well.
- Usually more expensive than search.
- It does not always bring quick requests, but it warms up an audience that later comes back on its own.
- It requires a regular presence: page updates, stories, reviews, promotions, visuals.
Social media plays the long game: first a person subscribes, sees a video, remembers it — and then recalls it at the right moment and comes.
Partnerships and bloggers: reach through a loyal audience
The most underrated yet very strong channel. Partnerships with local cafés, education centres, sports schools, bloggers and parent communities give trust and reach that money cannot buy.
How it can work:
- Agree with a café and exchange promotional materials.
- Invite a blogger or a micro-influencer to the venue.
- Become a partner of a school or corporate event.
- Give partners a promo code to share with their customers.
This often takes no budget, only initiative. And it works — sometimes even better than paid advertising.
Facebook* and Instagram*, banned in Russia
If your VR club works in another country, Facebook* and Instagram* (*belong to Meta, which is recognised as extremist and banned in Russia) become a powerful tool again. Paid campaigns, organic reach and stories with good conversion all work there. For the Russian market they are no longer relevant, but abroad they are still the main digital channel.
To attract customers you have to work on several fronts
Customer traffic is not magic and not “viral videos”. It is a clear system in which:
- Some channels bring quick requests (search advertising, maps).
- Others provide a steady background (SEO, round-ups).
- Others still build awareness and engagement (social media, partnerships).
Each channel can be scaled up as you grow.
If you are only just opening, start with the basics:
- Search advertising.
- Maps.
- SEO.
- Promotion in round-ups.
- Setting up your social media.
Then add partnerships, activations and events. The main thing is not to “post for reach”, but to build a system where every rouble of marketing brings a new request.
·📢 Within the WARPOINT franchise every partner receives full marketing support and help with promotion in the local market.
- Proven tools and strategies that deliver results, without unnecessary experiments and risks.
- Access to a content library (photos and video, POS materials, creatives and content for social media).
- Nationwide brand promotion. Regular large-scale collaborations with top bloggers, streamers, esports players and opinion leaders.
We hand our partners a proven, fine-tuned business model that lets them open a new business confidently, in the shortest possible time, and earn a steady income.
Subscribe to our Telegram channel — we publish even more useful content there and show how the VR business works from the inside
OUR CONTACTS
on opening a WARPOINT VR arena
YULIA MAYER
Head of development
Phone: 8 800 550 16 91
WA/Telegram: +7 (922) 033-88-99
E-mail: sale@warpoint.ru
Website: franchise.warpoint.ru
on opening a WARPOINT VR arena
YULIA MAYER
Head of development
Phone: 8 800 550 16 91
WA/Telegram: +7 (922) 033-88-99
E-mail: sale@warpoint.ru
Website: franchise.warpoint.ru
