WARPOINT became part of the Export Marathon 2025 programme in Yekaterinburg
WARPOINT took part in the Export Marathon 2025, held in Yekaterinburg with the support of the Government of the Sverdlovsk Region, the Russian Export Centre and the Sverdlovsk Regional Entrepreneurship Support Fund.
The format of our participation was unusual: our VR tournament became one of the activities of the business programme. The participants of the marathon — representatives of business, development institutions, educational and government bodies — got to know WARPOINT not as entertainment but as a technology product that creates a team experience and engaging formats of interaction.
The game mechanics fitted the event programme perfectly: the VR tournament was used as an element of teamwork, a means of communication and a format of interactive networking.
The format of our participation was unusual: our VR tournament became one of the activities of the business programme. The participants of the marathon — representatives of business, development institutions, educational and government bodies — got to know WARPOINT not as entertainment but as a technology product that creates a team experience and engaging formats of interaction.
The game mechanics fitted the event programme perfectly: the VR tournament was used as an element of teamwork, a means of communication and a format of interactive networking.
Why does this matter for us and for our partners?
The Export Marathon was further confirmation that WARPOINT is a many-sided product. It is in demand not only among families and teenagers, but in the B2B and B2G segments as well:
For the network’s partners this is an important signal:
a VR park is not only ticket sales and birthday parties. It is a chance to work with broader market segments and attract an audience that normally sits outside entertainment.
WARPOINT will keep developing this direction and sharing practical mechanics at the network’s meetings and strategy sessions.
- government bodies view VR formats as a tool for engagement and training,
- corporate clients use WARPOINT tournaments as a team-building format,
- organisers of large business events include VR activities in their programmes.
For the network’s partners this is an important signal:
a VR park is not only ticket sales and birthday parties. It is a chance to work with broader market segments and attract an audience that normally sits outside entertainment.
WARPOINT will keep developing this direction and sharing practical mechanics at the network’s meetings and strategy sessions.
