WARPOINT is giving away a dream car for its fifth birthday
We are turning 5, and we decided to mark it in a special way. Instead of the usual congratulations we are launching the special project “A Piece of Advice for the Five”, to give you a legendary VAZ-2105 that we have deliberately turned into a “dream car from childhood”.
We did not do it alone. Together with the popular car blogger YURICH, who knows everything about transforming Russian cars, we found that very “five” and customised it the way we once dreamed of as children while watching TV shows about pimping cars. The result is an artefact of the 2000s in the spirit of childhood fantasies.
The main idea of our project is to recall the advice of our fathers — those very phrases each of us heard in childhood.
— As children we were constantly learning from our fathers. Today we have our own concerns, yet their advice still lives in our memory and helps us through life. We decided to give those words their power back: to gather the advice of our fathers into one collection, to preserve it and pass it on to the next generations — that is the idea of the special project.
How to take part:
- Go to the contest post on VKontakte (the post is here).
- Repost it and add your father’s piece of advice to the repost.
- Wait for the draw.
On 22 September at 12:00 Moscow time we will pick the winner at random. That person will get our restored “five”. And the best pieces of advice will go into a limited WARPOINT merch collection.
For us “A Piece of Advice for the Five” is a way to remind everyone that simple words and gestures from those close to us can change lives.
All the details are on the special project page.
What does this mean for franchisees?
When WARPOINT runs projects like this, it is not simply about giving away a car. It is about the strength of the brand and the emotion we give people. Your park automatically becomes part of that story.
Imagine: a guest comes to play VR with the fresh news in mind — “These are the people giving away a dream car!” — and they immediately trust you more and are more interested.
For you it means the brand works for you, draws attention, and you get more footfall and loyalty without extra marketing spend.
Imagine: a guest comes to play VR with the fresh news in mind — “These are the people giving away a dream car!” — and they immediately trust you more and are more interested.
For you it means the brand works for you, draws attention, and you get more footfall and loyalty without extra marketing spend.
