Popularizing WARPOINT through bloggerspe

Virtual reality and esports are rapidly gaining momentum today. Each year, more and more gamers around the world are becoming interested in new technologies in the entertainment sector. WARPOINT, as one of the leading VR park networks globally, understands the importance of promoting VR culture to the masses and therefore actively collaborates with influencers.

It is precisely through influencers that we can effectively reach an audience already passionate about virtual reality and esports, as well as inspire even more people to join our VR community. Our goal is to make VR entertainment and esports accessible and mainstream, and influencer marketing helps us achieve this goal.

What is influencer marketing?

Influencer marketing is a strategy for attracting the attention of a target audience through the opinions of authoritative bloggers and other influential personalities (influencers). This strategy is effective due to the authenticity of the content and the sincerity of the blogger in representing the brand.

In the current era, when social networks have a huge impact on users, influencer marketing is one of the most popular promotion methods, as it allows brands to reach their audience through voices that have a high degree of trust.

Influencer marketing is not just a way to quickly attract audience attention. It is also an investment in creating long-term and sustainable relationships with opinion leaders who can continue to support and promote the WARPOINT brand in the future. Such relationships can be mutually beneficial and contribute to long-term promotion.

Why advertise with bloggers?

For WARPOINT influencer marketing is interesting from two perspectives:

Popularizing the Brand

Bloggers help spread the word about WARPOINT among their audience, increasing brand recognition and attractiveness.
Community Building

By discussing and talking about VR, bloggers form an active community that also discusses and thus enhances virtual reality and esports.

What to pay attention to when choosing an influencer?

Choosing the right influencers is a key stage of successful promotion. We carefully analyze the content of the influencers we are interested in before offering them a collaboration. This is necessary to effectively communicate the brand to the right audience.

Target audience.

It is important to ensure that the influencer's audience profile and interests align with our own target group. This allows us to convey information about WARPOINT to an audience that may be interested in virtual reality and esports. This approach not only increases the likelihood of successful conversion but also makes the partnership more natural and convincing for viewers.

How organic will the advert seem to the subscribers.

We prefer to collaborate with those who can present our product in a way that feels like a natural part of their content. This helps avoid making the audience feel like the brand information is artificially inserted.

What kind of influencers do we choose?

When selecting influencers, we aim to present the brand to as wide an audience as possible, so we look at both VR-themed content creators and influencers with related themes.

Thematic VR Channels

Authors who are experts in the field of virtual reality have the most interested and knowledgeable VR audience. For such an audience, WARPOINT is a new unique product from local developers.

Gaming Channels

The audience for video game themes is quite extensive. Collaborating with gaming channels allows us to attract an audience looking for something new and likely to be interested in our brand. For such an audience, WARPOINT is an interesting and modern type of video gaming that they can try right in their city.

Streamers

The focus on competitive games that popular streamers have attracts an audience interested in esports. WARPOINT regularly hosts tournaments with prize funds, so for the audience of streamers, WARPOINT is a new type of esports competition with a relatively low entry barrier: no need to buy equipment, just gather a team at one of our VR arenas located in large numbers in 10 countries.

Tech Bloggers

The audience of tech bloggers is interested in innovations in the IT field, so WARPOINT, as an IT company developing the latest trends in entertainment, and its products can be of interest to such an audience.

Using the experience of successful WARPOINT franchisees and adapting their best practices to your conditions, you can significantly increase your average ticket size and strengthen your position in the VR entertainment market.

If you have any questions ask us by email: hello@warpoint.com