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Events: the мainstay of VR parks

At WARPOINT, we generate revenue not only from games but also significantly from hosting events, which account for 40% to 70% of our income.

Most Popular Events in a VR Park and Their Pricing

The cost of these package offerings varies by city. For example, in Costa-Rica, the minimum package starts at $488, while premium packages can exceed $1780.

Check out our photos to see how our events unfold.

Key Benefits of the Event Market

There are three main advantages of offering events in VR parks:

  • High Average Transaction Value
  • Consistent Demand
  • Additional Sales Opportunities: these can include upselling contractor services, venue decoration, catering, and more.

How to Succeed in the Event Market

It is crucial to constantly monitor key performance metrics, including:

  • Advertising expenses

  • Number of leads

  • Number of qualified leads

  • Cost Per Lead (CPL)

  • Average transaction value

  • Conversion Rate (CR)

  • Total sales amount

  • Return on Ad Spend (ROAS) per advertising channel

  • Net Promoter Score (NPS)

How to Optimize the Process: WARPOINT VR Park's Experience

To streamline operations, WARPOINT has developed and implemented a sales and analytics system using the following tools:
  • Sales funnel configuration in Bitrix24 CRM
  • Bitrix24 integration with the booking system
  • Implementation of scripts and guidelines for the sales department
  • Connection of IP-telephony and Call-Tracking to track all calls
  • Integration of Bitrix24 with WhatsApp Business
  • Connection of the "Kassa" payment system
  • Integration of end-to-end analytics, allowing the tracking of the buyer’s journey from ad impression to deal closure
  • Development of an informative dashboard in Microsoft Power BI for efficient business performance monitoring
With this integrated setup, some WARPOINT VR parks have seen performance growth of up to 30% in certain cities. This success is thanks to continuous monitoring of key metrics, business process improvements, and optimization of advertising tools.

Summary

Event sales make up a substantial part of revenue for VR parks, ranging from 40% to 70% at WARPOINT. These offerings come with benefits like high average transaction values, consistent demand, and potential for additional revenue from services like venue decoration and catering. WARPOINT optimizes its event management through tools like Bitrix24 CRM, Call-Tracking, and end-to-end analytics, enabling performance tracking from ad impression to deal closure. This comprehensive setup has boosted business metrics by up to 30% in select locations.
Using the experience of successful WARPOINT franchisees and adapting their best practices to your conditions, you can understand WARPOINT franchise deeper and strengthen your position in the VR entertainment market.

If you have any questions ask us by email: hello@warpoint.com