The story of opening the WARPOINT VR park in Dushanbe, Tajikistan
The first WARPOINT virtual reality park has opened in Dushanbe, marking a significant event for the city. The project partner is Ruslan — an experienced entrepreneur with a diverse business background that includes projects in real estate, trade, and entertainment. In addition to WARPOINT, Ruslan also owns the Flip Park entertainment center and actively runs businesses in other sectors.
Information about the partner:
Ruslan has experience in a family business that includes trade, manufacturing, and real estate.
However, WARPOINT became his personal project, which he pursued with great enthusiasm. In addition to WARPOINT, Ruslan also owns Flip Park in Dushanbe — an entertainment center that gives him additional experience in the entertainment industry.
Projected payback period: 18 months
Total investment: $180,000
Ruslan has experience in a family business that includes trade, manufacturing, and real estate.
However, WARPOINT became his personal project, which he pursued with great enthusiasm. In addition to WARPOINT, Ruslan also owns Flip Park in Dushanbe — an entertainment center that gives him additional experience in the entertainment industry.
Projected payback period: 18 months
Total investment: $180,000
Ruslan, partner in Dushanbe
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When I was about 10 years old, my friend and I used to imagine the future of gaming. We envisioned people putting on glasses and stepping inside the game. And now, at the age of 33, I became the first in my country to open such a club. It was a dream that came true.
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Launch story
Fulfilling a dream
The idea of opening a VR park didn’t come to Ruslan by chance. When he was about 10 years old, he and his friend, who lived in another country, often played Sony PlayStation and dreamed about a future where people could literally step inside the game — a thought that thrilled and fascinated them to the core. Years later, Ruslan became the first entrepreneur to launch VR entertainment in his country!
Negotiations and opening
An online advertisement for WARPOINT caught Ruslan's attention, and he submitted a request for cooperation. Negotiations with the management company lasted for over a year — they carefully selected a suitable location and addressed organizational matters. Challenges arose with payment due to banking restrictions and sanctions, which delayed the money transfer by about two months.
Renovation and opening
Once the financial issues were resolved, the renovation began and lasted for four months. Meanwhile, merchandise was ordered and delivered, which also took about two months.
Despite the challenges along the way, the opening process went according to plan, and the final result perfectly matched the design project.
Despite the challenges along the way, the opening process went according to plan, and the final result perfectly matched the design project.
Support from the management company
Ruslan notes that the opening process was challenging, but the support from the WARPOINT management company played a key role in the project's success: their recommendations and coordination, even on minor details, made a significant impact.
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I really enjoyed working with the manager and appreciated the support at every stage. We have an excellent design that our clients love, and even the shopping mall administration is very pleased with the high standard of our park.
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Strong sides and nuances of managing a VR park
The total area of the park is 500 sq. meters, with 300 sq. meters dedicated to the VR arena. Additionally, the park features two lounge zones, an extreme activities area, and a VR room. This setup not only allows for exciting team battles in VR but also offers guests a wide range of additional activities.
Ruslan shared his approach when launching WARPOINT: trust in the experience and expertise of the management company. The management company has helped partners open around 300 VR arenas in various countries worldwide, and by following this proven experience, the chances of success are significantly higher. Every step of the process was coordinated with the management company. From choosing the location to building a promotion strategy, Ruslan received clear recommendations that helped him avoid mistakes at the start.
"We have an amazing design that clients really love. There were countless small details that we constantly coordinated with our manager. The management company monitors our financial performance and provides recommendations on how to increase revenue. We even have a dedicated manager who handles our social media, also based on WARPOINT’s guidance," says Ruslan.
Ruslan shared his approach when launching WARPOINT: trust in the experience and expertise of the management company. The management company has helped partners open around 300 VR arenas in various countries worldwide, and by following this proven experience, the chances of success are significantly higher. Every step of the process was coordinated with the management company. From choosing the location to building a promotion strategy, Ruslan received clear recommendations that helped him avoid mistakes at the start.
"We have an amazing design that clients really love. There were countless small details that we constantly coordinated with our manager. The management company monitors our financial performance and provides recommendations on how to increase revenue. We even have a dedicated manager who handles our social media, also based on WARPOINT’s guidance," says Ruslan.
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Our partner shared their experience, and we have compiled a list of best practices to help you grow your VR park
- Steady revenue growth through a high-quality product.
WARPOINT ARENA is a new entertainment experience in the Dushanbe market. This drives increased brand awareness for WARPOINT and kickstarts word-of-mouth marketing. - Conduct demo games for parents.
While children are playing in the arena, parents are invited to try popular games like Beat Saber, snowboarding, or boxing in the VR-ROOM. If they enjoy the demo, they can purchase a full game session. Thanks to the variety of gaming zones, visitors of all ages can get involved and have fun. - The current game price is set at the lower end of the market to allow as many people as possible to experience the new product. After the park's initial months of operation, prices will be adjusted to align with market rates.
- Sometimes a queue forms at the park entrance. In such cases, staff offer parents free access to the VR-ROOM while they wait for their children. If there’s a delay with guests leaving the arena, the next visitors are invited to play PlayStation for free while they wait.
- Regular management of social media channels following the recommendations of the management company.
- Maintaining good relationships with the shopping mall administration allows for a flexible operating schedule, staying open "until the last customer."
- The park has 5 employees providing a high level of service and ensuring a comfortable experience for visitors. The main priority is guest satisfaction and enjoyment.
Finally, we'd like to share a part of our interview with Ruslan, where he reveals his key tips for growing a successful VR park.
— How can you make sure WARPOINT is on everyone's lips and the brand works for you?
— WARPOINT ARENA is a new level of entertainment in our city. The game itself and the VR format naturally spark word-of-mouth marketing, with people eagerly sharing their emotions and experiences. The product sells itself.
— Is it worth "listening to" the management company?
— I believe so. That's exactly what we did. When I was planning to open a franchise business, we analyzed franchise packages from different companies and reviewed what management companies had already achieved in the market. The WARPOINT management company had successfully opened arenas in various countries. Our success is their success. We coordinate our actions with our partner manager and work together as a team.
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Don't be afraid to take risks — strike while the iron is hot! Analyze traffic, evaluate your product, and forecast your revenue. If you want people to keep coming back — focus on quality, and customers will return!
WARPOINT in Dushanbe has become more than just a gaming venue — it's a hotspot for locals. If you also want to open your own virtual reality park and become part of a successful international network, submit your application on our website — our manager will contact you and explain all the opportunities available.
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