The story of opening the WARPOINT VR park in Rostov-on-Don
In this article, we discuss the importance of having your own vision for business development and share the story of how one of the largest WARPOINT parks was created with our partner.
The launch story
The story of our partner from Rostov-on-Don can be described in one word: pioneer. Vazgen, our partner from Rostov, was the first to launch a double arena, managed to lease 1,300 square meters for the VR park, and organized the first tournaments with cash prizes. He is the only partner who has launched three VR parks!
Now, let's break it down. Vazgen launched the VR arena already having entrepreneurial experience. Since 2015, Vazgen has been opening grocery stores through franchises, which he still manages today. Our partner also had his own premises where he wanted to set up a new business.
In 2021, Vazgen learned about WARPOINT, liked the idea, and found launching a VR arena much simpler than opening a grocery store. Although it seemed like he only needed to connect the game to the arena and do some renovations, Vazgen had doubts: launching required a large space, which meant high renovation costs.
A decision was made to visit Yekaterinburg to meet with the WARPOINT owners and discuss cooperation. After the trip, a 700-square-meter space became available. "We thought and decided to make a double arena! We were the first partners to do this!" Vazgen shared.
The beginning was tough: it was a new business sphere for our partner, and at the time of launching the arena in Rostov, there weren't as many parks as there are now, so Vazgen, together with the management company, accumulated experience in managing virtual reality parks.
Now, let's break it down. Vazgen launched the VR arena already having entrepreneurial experience. Since 2015, Vazgen has been opening grocery stores through franchises, which he still manages today. Our partner also had his own premises where he wanted to set up a new business.
In 2021, Vazgen learned about WARPOINT, liked the idea, and found launching a VR arena much simpler than opening a grocery store. Although it seemed like he only needed to connect the game to the arena and do some renovations, Vazgen had doubts: launching required a large space, which meant high renovation costs.
A decision was made to visit Yekaterinburg to meet with the WARPOINT owners and discuss cooperation. After the trip, a 700-square-meter space became available. "We thought and decided to make a double arena! We were the first partners to do this!" Vazgen shared.
The beginning was tough: it was a new business sphere for our partner, and at the time of launching the arena in Rostov, there weren't as many parks as there are now, so Vazgen, together with the management company, accumulated experience in managing virtual reality parks.
How one of the largest WARPOINT VR Parks was created:
After launching WARPOINT in Rostov, the location reached top revenue positions among the partner network within four months. Six months later, the partner decided to open another large arena of 500 square meters!
As a result, scaling allowed the two locations to be combined into one space of 1,300 square meters on one floor! This is how one of the largest WARPOINT VR parks in Russia was created. This park has an 80-square-meter relaxation area, a VIP arena with a karaoke zone for events, and the large area allows for big tournaments with 16 teams.
Vazgen was the first partner to hold a tournament at his arena, offering a prize of 100,000 rubles for the victory!
Let's take a look at how tournaments are held in WARPOINT 👇
As a result, scaling allowed the two locations to be combined into one space of 1,300 square meters on one floor! This is how one of the largest WARPOINT VR parks in Russia was created. This park has an 80-square-meter relaxation area, a VIP arena with a karaoke zone for events, and the large area allows for big tournaments with 16 teams.
Vazgen was the first partner to hold a tournament at his arena, offering a prize of 100,000 rubles for the victory!
Let's take a look at how tournaments are held in WARPOINT 👇
Best practice from our partner: how to profitably manage a VR Park
- 1Constantly try something new:Propose your ideas to the management company and seek new ways to develop the VR park.
- 2Invest personal effort in developing your location:In the first months, partner expectations are often not met. Launching a location requires high involvement in processes, and initial revenue may be low. For example, in Rostov, revenue was low in the first three months, but by the fourth month, it increased by 2.2 times. It is challenging to manage remotely, especially in the first months of opening, so it is crucial to delve into the details.
- 3
Differentiate from competitors:
Many competitors offer birthday party organization, but WARPOINT is also about sports. While birthdays provide a significant portion of revenue, do not forget about the esports aspect of the product. It is important to develop tournaments within WARPOINT.
Revenue of the Rostov partner in 2023
Check out the financial results of our partner for the past year. We openly share the real numbers of our franchisees. Read on to learn what you can do to achieve such results.
January - $57,663.60
February - $62,481.81
March - $60,781.00
April - $57,894.27
May - $61,804.22
June - $45,184.28
February - $62,481.81
March - $60,781.00
April - $57,894.27
May - $61,804.22
June - $45,184.28
July - $45,554.44
August - $52,515.84
September - $55,972.62
October - $60,043.31
November - $56,497.25
December - $62,394.12
August - $52,515.84
September - $55,972.62
October - $60,043.31
November - $56,497.25
December - $62,394.12
Best practice from the Rostov partner: how to profitably manage a VR park
Our partner shared his experience, and we have compiled a list of best practices to help in the development of your VR park.
-
Focus on quality:Reviews and Word of Mouth - Focus on service:Maintain a high level of service at all levels, paying attention to details.
- Focus on guest's moodWe strive to ensure every guest leaves satisfied, from the renovation and design to the overall guest experience.
Finally, we share a piece of an interview with Vazgen, where he provides key advice on developing his VR park
— How do you make sure WARPOINT is on everyone's lips and the name works for you?
— Make our game popular and provide a high level of service. If your guest is happy, they will recommend you to their acquaintances and bring friends, who will, in turn, bring their friends.
— Should you "listen" to the management company?
— Yes, but also propose your own ideas. The management company has experience managing over 200 locations; they are knowledgeable and skilled. I recommend staying in touch with the managers and maintaining close contact and exchange of experiences. There is now a knowledge base for partners from which you simply need to take information and follow the instructions.
— What is the main advice you would give to future WARPOINT franchisees?
— Don't focus on others' results; you need to have the strength for the business. WARPOINT may seem easy to launch and manage, but you still need to dive in and invest your efforts in the processes and details.
Using the experience of successful WARPOINT franchisees and adapting their best practices to your conditions.
If you have any questions ask us by email: hello@warpoint.com
If you have any questions ask us by email: hello@warpoint.com
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