Partner story: from zero to five WARPOINT parks in just 2 years!

Sergey Sudarik is an entrepreneur who never planned to work with VR. But one trial game changed everything: in just two years, he opened five WARPOINT parks in Russia and Belarus.
His journey is a story about courage, a structured mindset, and learning by doing.
In this article, you’ll find out how Sergey started the business, what helped him scale, and why WARPOINT became top of mind in his cities.

About the partner:

Sergey Sudarik came to entrepreneurship from retail. He first worked as a sales representative, then opened a franchise store.
WARPOINT was a project in a completely new field for him. Sergey had no experience in VR, but he quickly fell in love with the product and got deeply involved in the business.
He opened his first park in Arkhangelsk, invested 5 million rubles, and reached break-even in just 9 months.

Payback period, Arkhangelsk (2022):
= 9 months
Total investment ≈ $59,500

Payback period, Minsk (2024):
= 14 months
Total investment ≈ $357,000

Sergey is a partner in Minsk, Arkhangelsk, Murmansk, and Petrozavodsk.

“

I played for two minutes and asked, 'Where do I sign?'

— Sergey, multi-unit WARPOINT franchisee

1

Launch story

Opening in Arkhangelsk

A former colleague told Sergey about WARPOINT. Before that, he knew nothing about virtual reality or VR technology in the entertainment industry.
He decided to fly to Yekaterinburg to try the product himself. Just two minutes into the game, he was ready to sign the franchise agreement.
Right after playing, he started looking for a location. The first of his five parks opened in Arkhangelsk.
Renovation and opening

In November 2022, Sergey started searching for a location. By March, the first WARPOINT park in Arkhangelsk was officially opened.
The whole process — finding the space, doing renovations, designing the layout, and hiring staff — took just 4 months.
This is a fast launch timeline, especially considering all the setup and design work that had to be done.

“

At first, things didn’t go well. I tried using my marketing and business process experience from retail and my other franchise, but it didn’t work.
The VR business needed a completely different approach and different channels from the very beginning.

— Sergey, multi-unit WARPOINT franchisee

Overview of WARPOINT in Arkhangelsk

2

Opening of the next VR parks

Originally from Saint Petersburg, Sergey chose to open WARPOINT parks in cities he had visited before or where he had a good understanding of local life.

The first park opened around March 8. At first, they used retail strategies, but they didn’t work for WARPOINT. Sergey switched to tools and methods offered by the head office.
In 2022, Instagram was declared an extremist social network in Russia, cutting off the main client acquisition channel.

It wasn’t just about using new tools — they had to build new channels from scratch.
The market changed very quickly, and Sergey worked closely with the WARPOINT team to find the right solutions.

Sergey's locations:

Arkhangelsk

First location: 2022

Murmansk

Second location: 2023

Petrozavodsk

Third location: 2023

Arkhangelsk- 2

Fourth location: 2024

Minsk

Fifth location: 2024

Sergey calls the next park openings “technically simple”: same contractors, familiar processes, a proven product, and effective marketing. The only thing that changed was the city.

He followed his own formula: a population of at least 1 million, personal liking for the city, and no other WARPOINT partners there. Eventually, this approach led him beyond Russia — and that’s how the idea of opening a park in Minsk was born.

The flagship WARPOINT PARK in Minsk opened in October 2024. It includes a VR-ARENA, VR-ROOM, VR-EXTREME, and lounge zones.
Total investment: ~$357,000
Payback period: 14 months

3

WARPOINT partner revenue for 2023–2025

Take a look at the financial results of our partners from the past year — we openly share real numbers from our franchisees.
Keep reading to learn how you can achieve similar results.

4

Our partner shared his experience, and we’ve put together a list of best practices to help you grow your VR park

Number one is the team. Sergey built his team piece by piece throughout his entrepreneurial journey, and today he sees a strong team as the key factor for success.
Sergey isn’t someone who can stay in one place — he needs to set ambitious goals and achieve them.
Without progress, he simply loses interest.
For Sergey, advertising is a consistent process — no pauses, no cutting the budget.
Especially when it comes to targeted ads on VKontakte.
Comfort — with no compromises: clean, convenient, and stylish, with a team that makes you want to come back.
Clients feel right at home.
Sergey hires managers who don’t just handle admin tasks — they come up with their own promo ideas and know how to promote the park without being told what to do.
As the owner, Sergey is responsible for strategy, growth, and control based on his own criteria.
Day-to-day operations are handled by the manager, who is fully involved in all business processes.
Sergey sets up clear control over business processes to make sure the service is strong at every stage — from the first interaction to the return visit.
At WARPOINT, Sergey actively applies his experience from previous businesses — especially in management, hiring, and customer service.
Exactly — and thanks for the clarification.
Here’s the correct version with that nuance:
In Arkhangelsk, WARPOINT has become an eponym in its niche: the brand is so well-known that people often call any VR entertainment “warpoint” — even if it’s not actually WARPOINT.
The key to scaling is delegation.
Without a strong manager, opening a second, third, or any additional park is simply not possible.
Every review is under the spotlight. The team reads them all and always acts on the feedback.

To wrap up, here’s a short part of our interview with Sergey, where he shares his top tips for growing a successful VR park

— How do you make sure people are talking about WARPOINT and the brand works in your favor?

— Working closely with the head office is a key part of success. Every partner has a manager, and together you need to build the sales funnel: use the ready-made content, launch ads, and understand the customer journey.
People come for the game — but they stay because of the service, and they come back when their expectations are exceeded.

— Should you follow the advice of the head office?

— Of course, the head office brings experience — proven solutions, tools, and approaches.
But it’s important not just to copy them, but to adapt everything to your city. And don’t forget to think for yourself too :)

“

Don’t be afraid to start. Use the experience of the head office, but make sure to adapt it to your city.
And most importantly — build a strong team and never let go of control. That’s the key to success.

— Sergey’s advice for future franchisees

Sergey’s story is a great example of how you can build a scalable business — even without any VR experience. His parks have become part of the local culture, and he’s become a strong partner within the WARPOINT network.
If you’re looking for something that’s both exciting and profitable, this could be your next step.
Send us a request — we’ll tell you how to get started.

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