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Opening the WARPOINT VR Park in Nicosia, Cyprus

The first WARPOINT virtual reality park has opened in Nicosia.
The city, with a modest economy but strong tourist and student potential, has gained a unique project that quickly became a new attraction for locals and students from two nearby universities.
The project partner, Vladimir, is an entrepreneur with experience in the restaurant business. He previously managed a chain of street food restaurants, but WARPOINT became his biggest project and the first investment fully launched on his own.
  • Partner information:
    Vladimir, WARPOINT’s partner in Cyprus, has lived in Nicosia for over seven years. At 37, he already had experience running a chain of street food restaurants in Russia, but the VR park became his biggest project. The location covers 300 m² in a busy shopping mall right next to two universities.

    The total investment reached €285,000 (with €56,000 locked as deposits), and the expected payback period is about 2.5–3 years.
“
I have lived in Cyprus for a long time and wanted to grow independently. When I realized there were no VR arenas here, I decided to be the first and show people a completely new level of entertainment. For me, it was not just a business, but a chance to make my dream come true.
— Vladimir, partner in Nicosia
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Launch story

  • Bringing the idea to life
    Vladimir had lived in Cyprus for many years and wanted to grow independently instead of working for someone else. To legalize his stay, he decided to open his own business. His brother, an entrepreneur in Russia, suggested looking at a location in a shopping mall. After researching different franchises, Vladimir realized there were no VR arenas on the island. The chance to be the first and bring a new level of entertainment to Nicosia became the starting point for launching WARPOINT.
  • Search and renovation
    Choosing the right space turned out to be a serious challenge: the park had to meet all the shopping mall’s requirements and local regulations. The location was completely empty — with no electricity, air conditioning, or fire safety system. As a result, the renovation lasted almost eight months instead of the expected two or three. Additional difficulties came from strict fire certificates and large advance deposits required by the mall — up to eight months of rent in advance. All this demanded significant investment and time, but in the end the project kept WARPOINT’s signature style and was completed to a high standard.
  • Support from WARPOINT HQ
    According to Vladimir, support from the head office played a key role. The design project prepared by WARPOINT helped save time and avoid mistakes during renovation. Regular consultations with managers made the approval process easier, and step-by-step guidance ensured the park kept its signature style and reached the opening stage despite all the challenges.
“
I have lived in Cyprus for many years and wanted to grow independently. When I realized there was not a single VR arena here, I decided to be the first and show people a completely new level of entertainment. For me, it was not just a business, but an opportunity to make my dream come true.
— Vladimir, partner in Nicosia
2

Strengths and management insights of the VR park

  • Market leader
    WARPOINT in Nicosia became the first VR arena in Cyprus, which allowed Vladimir to take an empty niche and establish himself as a pioneer in the industry.
  • Great location
    The park is located in a large shopping mall next to two universities and several restaurants, which ensures a constant flow of students and young visitors.
  • Strong product
    Vladimir chose WARPOINT because the product was far ahead of competitors: high-quality graphics, engaging gameplay, and a modern arena design.
  • Loyalty program
    In Cyprus, the stamp card system worked perfectly: every 5th game is free, just like in local coffee shops. This practice has already brought back dozens of returning customers.
  • Active marketing
    The partner focuses on social media and video reviews, collaborates with universities and restaurants, and distributes vouchers and discounts — all of which help attract new visitors and build a loyal audience.
3
Our partner shared his experience, and we created a list of best practices that can help you grow your VR park.

  • Cutting costs

    Choose a location with ready engineering systems — this speeds up the launch and reduces expenses.

  • Working with communities

    Collaborate with universities, schools, and camps to secure a steady flow of organized groups.

  • The power of reviews

    Record video testimonials from guests and promote them on social media — this brings a clear increase in bookings.

  • Special offers for parents

    Host free demo games — this helps engage adults and turn them into customers.

  • Loyalty program

    Use stamp cards: every 5th game is free. This format is familiar to locals and works well for bringing customers back.
“
Be flexible. Contractors don’t always offer the best solution — look for cheaper and faster options. Build your network, negotiate, and work with the community. This is the key to success.
— Vladimir, partner in Nicosia
Want to hear the story firsthand?
Watch the full interview with Vladimir — WARPOINT’s partner in Cyprus — where he shares his launch experience, challenges, and real results.
Vladimir’s story shows that even in a new market you can take a leading position if you choose the right product and trust the expertise of the management company. The first VR arena in Cyprus became not only a successful business but also a popular destination for students and families, bringing a completely new format of entertainment to the city.

Today, WARPOINT helps entrepreneurs all over the world launch their own VR parks — with support at every stage, proven practices, and a strong brand. If you also want to be part of this story and open the park of the future in your city — click the button below.
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