How to increase the average check in a VR-park

The average ticket size is calculated as the ratio of total sales revenue to the number of orders. Knowing the average ticket size helps forecast revenue and manage sales. This indicator should be measured regularly, and ideally, the average ticket size should increase period by period.

There are three main techniques for increasing the average ticket size:

1. Up-sell: Offering a more valuable product to a customer ready to make a purchase.
2. Cross-sell: Offering additional products alongside the main product.
3. Down-sell: Offering a product at a lower price but with high margins.

In this article, we will look at several effective strategies that will help increase the profitability of your VR park.

Event organization accounts for up to 60% of the total revenue of WARPOINT VR parks, so it is important to offer service packages in the form of various rates. Most often, customers choose package rates for events such as birthdays, corporate parties, and gatherings with friends. Package offers are convenient for clients as they include various details that the client does not have to worry about. Essentially, different rates allow you to offer a turnkey event at the VR park. Let’s consider package offers using the rate grid of one of WARPOINT's partners as an example.

We recommend starting to introduce clients to the rates from the "VIP" rate and then moving down in price. This rate allows maximum immersion in the world of VR entertainment by closing the park for the client's event and providing unlimited access to the VR-ARENA, VR-ROOM, and VR-EXTREME zones. Guests can also choose from a show program, a festive cake, a piñata, and many other entertainment options, which enhance their experience while partners earn more from each client. This package covers most of the client's needs for hosting an event and is beneficial for our partners: contractors will handle all tasks related to show preparation, while partners focus on organizing the event at the VR park.

After the "VIP" rate, we recommend offering a popular rate that includes gameplay in the WARPOINT arena, a separate lounge area for the celebration, a tournament in honor of the birthday person, console games, games on our VR attractions (60 rides on VR attractions and 4 VR headsets), invitations for guests, confetti launch, and a professional photographer. Each franchisee determines the rate’s content independently, while the management company provides recommendations based on the network partners’ experience. To expedite the purchase decision, offer a limited-time discount on the more expensive rates. This helps the manager sell higher-priced rates.

In addition to existing rates, franchisees can independently create new rates within their VR park, which helps stay highly competitive in the market. For example, you can designate a "rate of the month" and offer a discount on it, targeting visitors from passing traffic.

Selling additional products and services is also a way to increase the average ticket size. We recommend partnering with several event agencies and show organizers in your city. You can offer their services as additional options when booking events. The advantage of such cooperation is that it increases the client's average ticket size while the organizational processes remain with the contractor.

Here is a list of popular additional services among WARPOINT network partners:

• Creating a festive cake
• Confetti launch
• Piñata
• Various shows (cryo-show, foam show, bubble show, etc.) for children and teenagers
• Balloon decorations
• Photographer or storymaker sessions
• Workshops
• DJ services

Experience shows that a piñata is the main accessory for a birthday party. All these services help make the park visit memorable and increase the client’s average ticket size. Additionally, you can offer an extra package for rides on attractions or games in the VR room.

In addition to selling additional services, place merchandise on your display. These can include t-shirts, caps, stickers, mugs, and other items with the WARPOINT logo. Such products not only increase the average ticket size but also serve as advertising for your park and remind clients of their visit.

During the event, be sure to ask how the game is going, what else guests would like to try from the VR attractions, and definitely suggest planning their next visit. The client likely knows when the next important date is.

Also, offer to book the next visit as regular entertainment, as one can come to the park "just for fun," not necessarily for a birthday, but to have fun with friends or play on the VR arena with the family. After playing on the VR arena, suggest playing in the VR room and VR zone as they might want to play more.

In large groups, not everyone always wants to play the same games. The WARPOINT park has several types of VR attractions: VR-ARENA, VR-ROOM, and VR-EXTREME. While part of the group plays games in the VR-ROOM, you can offer the other part a ride on the magic carpet with Aladdin in the VR-EXTREME zone.

This advice is also relevant for people who come "just to look." Find out what they roughly expect from the VR attraction, offer them a suitable option, and additionally play games in the VR-ROOM. For example, if a parent brought a child to ride the car simulator, you can also suggest playing the job simulator in the VR-ROOM, where, unlike the car simulator, the child will play with a headset and joysticks for full immersion.

Consider creating combo tickets: instead of selling a single ride on the attraction, offer a set of rides on the VR-extreme and games in the VR-room. You can also create a rate constructor where a person can choose several types of attractions on their own.

During the park visit, get feedback from clients, find out how their visit went, what they liked the most, and offer them to purchase a certificate for their friends or a branded gift box from WARPOINT.

WARPOINT offers an electronic certificate that will be sent to the recipient’s email and a plastic card certificate for those who prefer to give gifts in person. You can also assemble a gift box with all the favorite WARPOINT items: for example, a shaker, cap, t-shirt, and certificate to WARPOINT would make an excellent gift.

For your convenience, we have included all our tips in the checklist below: